Critical essay
Current Essay Writing Topics In India
Thursday, August 27, 2020
Andrew Marvell and Oliver Cromwell Essay Example | Topics and Well Written Essays - 2500 words
Andrew Marvell and Oliver Cromwell - Essay Example His feelings were in general traditionalist and privileged however he felt incredible adoration for Oliver Cromwell the Lord Protector of England who came to control in the wake of removing Charles I. Milton's exemption at the Restoration was to a great extent because of Marvell's impact and efforts. Not very many of Marvell's sonnets were distributed during his lifetime. The greater part of his sonnets showed up after death in 1681. His parodies were distributed distinctly in 1689 after the Glorious Revolution. Marvell's best sonnets were written in the mid 1650s. He used to be considered as an average love artist who wrote in the magical strain. In any case, Marvell shows inquisitive qualities which set him apart from the typical writers who composed of affection. Marvell however a writer of mind, love and extravagant peculiarly however not without reason maintains esteem for Puritan standards. Marvell for some odd reason was a Puritan __an admirer of Cromwell, a give peruser of the book of scriptures, a supporter of the sad system whose soul is to not normal for that of his stanza (Wilson 136).But this equivocalness isn't astounding when one thinks about the unrest and political changes of Marvell's time. In August 1642, the long standing squabble between Charles I, and the Parliamentarians or Roundheads including political, strict and protected issues, separated into open threats. In the fights that followed, Oliver Cromwell before long demonstrated himself to be the most remarkable up-and-comer the Parliamentarians had. Despite restrictions among his own kin Cromwell took on the situation of the Lord Protector of England. In 1647, Cromwell sorted out the New Model armed force which exacted a devastating destruction upon the regal armed force. Charles gave up to his Scottish subjects who later gave him to England in 1647. It is astounding to take note of the various strains of thought which hued Marvell's idyllic yield. In his sonnets from the Horatian Ode Upon Cromwell's Return from Ireland e onwards the one discovers his adoration for Cromwell expanding. The manner by which Marvell's impression of Cromwell changed means that the trouble of the decisions of political devotions confronting a caution and delicate brain of an artist who had political desires himself. In the Horatian Ode the Marvell we meet is a pained man conflicted between partitioned loyalties. The title alludes to Cromwell's arrival from Ireland which occurred in May 1650. The sonnet invites Cromwell home from his triumph of Ireland, anticipating his crusade against the Scots. Since Cromwell came back from Ireland in May 1650, and entered Scotland on July 22 of that year, the sonnet consequently, was most likely written in the late-spring of 1650.The sonnet contrasts two political figures, the stately Charles I and the military Cromw ell. It communicates a profound feeling of misfortune in the dying of function and custom with the decapitation of the lord. A polarity is found in the considerations and feelings of Marvell the verse writer and Marvell the Parliamentarian. The Puritan unrest, the new science and current progressivism were totally observed as disturbing a more seasoned brought together world view in which verse had a supported spot. In this sonnet Marvell's demeanor towards Cromwell is, best case scenario undecided. While he contracts from specific components as a part of Cromwell's character and government the sonnet finishes up with a fair perspective on his organization. The Ode in two sections observes Cromwell
Saturday, August 22, 2020
Procedural Message - Draft Version Example
Procedural Message Procedural Message Procedural Message - Draft Version Dear Staff, Acceptable Use of E-mail and Text Messaging E-mail and content informing are a huge specialized instruments inside our business association, however a portion of the staff don't utilize these offices as our strategies require. With respect to the utilization of email and content informing, we wish to help you to remember our strategies, which require all staff to abstain from utilizing their staff email for individual use or sending messages that contain badgering language. Generally significant, we wish to remind all staff that all email sent utilizing the companyââ¬â¢s offices are observed and the informatics board of trustees is anticipating that staff should agree to the set policies. Viruses and different vindictive code can harm PC offices inside the association. Our association has found a way to guarantee all offices are liberated from infections. In any case, staff ought not utilize their messages for individual use, except i f for the restricted individual use permitted as this could bring infections into our system. Rather, staff ought Not open connection from sources they don't trustContact the IT office when an infection is detectedAvoid sending executable projects as connections on e-mails.While the association has put forth attempts to make sure about our system, workers ought to abstain from utilizing email or content informing in a way that bargain the security of other email clients. Representatives ought to forestall a break of protection by guaranteeing that they Work on the premise that security programming can check individual information connected to e-mailsObserve privacy during correspondence with email or content messages.Refrain from sending individual recognizing information.Lastly, representatives should take note of that our association has the capacity and the legitimate order to screen message sent through email or instant messages. Workers who use email or content informing office s agree to checking this association think about fundamental. The checking will assess how employeesAdhere to the fitting utilization of individual messages at the workplaceRefrain from sending messages with pestering language Use email to pass connections with executable filesIf the association discover a few representatives to have damaged these strategies, the staff will be at risk for disciplinary activity, yet one may chance excusal in a serious case. Duplicates of bugging messages may likewise be utilized in courtroom as proof against a staff who breaks the protection of other users.For extra direction on the best way to decipher these approaches, all staff ought to keep in touch with the executive of informatics or visit him in his office. Kind Regards, Abraham Chairman-Informatics Committee
Solving the Ethical Dilemmas
With the move to representatives focused approaches inside most of associations, the issues of moral conduct and both individual and hierarchical obligation require exceptional consideration.Advertising We will compose a custom basic composing test on Solving the Ethical Dilemmas explicitly for you for just $16.05 $11/page Learn More At present, various firms have opportunities for specialized pros who could prepare workers to carry on morally in both formal and casual settings. Moral preparing has sway on employeesââ¬â¢ decisions as to misleading quality or rightness of their activities in workplace however a ultimate conclusions rely on their own perspectives and needs. Confronting moral difficulties, representatives regularly waver before settling on a decision between their selfish tendencies and benevolent qualities, following moral standards or their own life sees. The issue of these inward clashes is established in befuddles between the moral norms inside a specific associa tion and individualââ¬â¢s arrangement of qualities. ââ¬Å"Value coinciding (the comparability among individual and hierarchical qualities) among representatives and their associations significantly affects authoritative commitmentâ⬠(Shockley-Zalabak, 2009, p. 105). Acquiring a significant information on moral standards, an individual despite everything can falter, choosing a specific rule for finding the proper way out. Thinking about the issues of fundamental good rights for taking care of specific issues, a representative notification that they can cover and repudiate each other, offering ascend to peopleââ¬â¢s questions. Hence, these are close to home estimations that become the appraisal measures of misleading quality or rightness of oneââ¬â¢s own activities and conduct of others. Gauging all advantages and disadvantages of a specific good decision, an individual should set the needs and view the circumstance from different points of view before continuing to act ivities. For instance, relational connections between representatives can turn into the purpose behind dubious circumstances in which laborers should settle on moral measures and their individual qualities. In a circumstance when an individual catches a discussion between administrators concerning the reject of advancement for his/her closest companion and dithers on the off chance that it is acceptable to educate a companion on it or keep quiet reluctant to hurt a companion and on account of the way in which the data was received.Advertising Looking for basic composition on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Learn More This is the subject of the discussion and characteristics of the circumstance that issue in this individual case. As indicated by the standards of expert morals, I ought to have kept quiet. Notwithstanding, assessing the circumstance basically and considering the way that a companion would lose an intriguing proposition for employment from another division without my obstruction, I would reveal the mystery. In any case, this decision would be increasingly hazardous if there were no proposal from another office. At that point this data would be futile for the companion and could just disappoint him/her. Sharing data that has no any effect on the truth is near spreading gossipy tidbits. For this situation the standards of fundamental rights for security and through and through freedom cover and the decision between them relies on the employeesââ¬â¢ individual needs. The human factor significantly affects the viability of the working procedure. Other than the expert characteristics, the significance of issues of mental similarity of the individuals from a group and their capacity to collaborate ought not be thought little of. The working air and general state of mind of a group are noteworthy for upgrading the adequacy of the community procedure. ââ¬Å"Executives reveale d that they squander 7.8 hours out of every week, or 2.3 months of the year, in pointless meetingsâ⬠(Messmer, 2001, ââ¬Å"Conducting compelling meetingsâ⬠). Hence, evaluating time at its actual worth, workers should design their gatherings heretofore, putting exceptional accentuation on meeting the objectives. In a circumstance when an individual from an undertaking group building up a preparation program for client service agents watches hesitance of two individuals from a group to make a commitment to the venture and becomes more acquainted with that they spread gossipy tidbits about his/her absence of capability, an individual faces an ethical quandary. From one perspective, the conduct of these representatives is amateurish and forbidden. Then again, settling on specific choices, an individual ought to think about the moral standards and think about the outcomes of oneââ¬â¢s decisions, remembering the achievement of the program. In this circumstance I would follow the standards of moral lead legitimately, requesting that these individuals put forth more attempts, pointing at the target reasons of my disappointment without referencing any bits of gossip or other problematic wellsprings of data. ââ¬Å"The estimation of correspondence is equivalent to the expenses in addition to the endeavors of what youââ¬â¢re conveying to the intensity of perceptionâ⬠(Sierra, 2003, ââ¬Å"Sierraââ¬â¢s hypothesis of communicativityâ⬠).Advertising We will compose a custom basic composing test on Solving the Ethical Dilemmas explicitly for you for just $16.05 $11/page Learn More Disregarding the significance of the climate inside a group, business ought not be yielded to examining the relational connections. Regardless of whether different representatives don't execute standards of corporative morals, it doesn't imply that an individual should place them in their own coin. Guaranteeing the fundamental rights for their representatives and consid ering the moral preparing while at the same time arranging the companyââ¬â¢s programs is required to upgrade the adequacy of its working procedures. The human factor and similitude among individual and hierarchical frameworks of qualities assume a significant job in companyââ¬â¢s achievement. Assessing the rightness or misleading quality of a specific activity, workers execute moral standards simply in the wake of adjusting them to their own perspectives. Reference List Messmer, M. (2001, June). Directing successful gatherings. Key Finance, 82(12), 8ââ¬9. Shockley-Zalabak, P. (2009). Basics of hierarchical correspondence information, affectability, abilities, values (seventh ed.). Boston: Pearson Education. Sierra, L. (2003, June/July). Sierraââ¬â¢s hypothesis of communicativity. Correspondence World, 20(4). This basic composition on Solving the Ethical Dilemmas was composed and presented by client Salvador Buckley to help you with your own examinations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; notwithstanding, you should refer to it as needs be. You can give your paper here.
Friday, August 21, 2020
Joint replenishment inventory (Can-order replenishment system) Thesis
Joint renewal stock (Can-arrange recharging framework) - Thesis Example Strategy Used: In the gave article of Silver (1981), distinct frameworks instead of strategies have been broadly used to diminish arrangement costs caused dependent on per unit time. In exact, for keeping a more prominent control of expenses related with recharging through diminishing the equivalent, the creator Silver (1981) thought about a distinct control framework, which was indicated as (S,c,s) framework. Aside from this, another framework for example Compound Poisson Demand was likewise being utilized for the satisfaction of the above expressed target. In view of the article of Silver (1981), it tends to be discovered that in light of the above examined two specific techniques had the option to satisfy the expressed target, which is talked about in the segment beneath. Results and Conclusion: While clarifying the outcomes and reaching an appropriate inference about how the chose control frameworks, for example, Compound Poisson Model and (S,c,s) system had achieved accomplishment in diminishing the arrangement recharging costs, it will be crucial to make reference to that most extreme center was laid upon stock levels. In such manner, as indicated by the article of Silver (1981), the control framework for example (S,c,s) component was utilized wherein particular stock levels were checked on unendingly with deciding the tireless stock positions. Then again, the Poisson Model was executed to expand the likelihood allotment of whole interest of a specific thing, which happens during the interim of renewal lead time. As far as results, the article of Silver (1981) uncovered that execution of (S,c,s) component is skilled to lessen the arrangement recharging costs by checking the execution times and creating automated schedules with fulfilling determined assistance requirements. Taking everything into account, it very well may be asserted that the ideas including lead time and stock levels influence the recharging expenses to be expanded or decreased by an impressive
Help in Research Paper Writing - Find the Best Method to Help in Research Paper Writing
Help in Research Paper Writing - Find the Best Method to Help in Research Paper WritingSometimes students find it difficult to help in research paper writing. Even if they might have written something before, they don't know how to start their first research paper. You should not worry, though. As long as you keep reading this article, you will surely have some answers for your questions.A research paper must be done meticulously. Most of the time, a student tries to make a research paper out of the various things that he has learnt about or seen in the past. This might not be the best thing for a student to do especially if it's his first paper.Keep in mind that you are trying to find out the main point in a topic. By doing this, you will be able to cover topics in a specific manner and you won't have to do much of writing. All you need to do is gather all the information that you have learned and analyze it. This way, you will be able to get the main point of your topic.As a result , there will be no room for research papers that are terribly confusing. Any careless student can get up from a research paper that is so haphazard. So, this means that you should not hesitate to learn from mistakes that other students do so that you will know how to do research papers in the future.If you are finding it hard to help in research paper writing, you should check whether you are making an interesting topic out of the subject. Writing will be difficult for you if you are just going to write from your own experience. This means that you should read books that will talk about the topic.Another thing that will help you help in research paper writing is doing research. If you are trying to learn something, you should try to find out the correct source of information. For example, if you are studying the history of a certain country, you should look up books that will talk about the history of that country.One more thing that you can do to help in research paper writing is t o improve your research skills. There are lots of people who can help you when it comes to researching. But it's better to seek help from someone who is experienced in doing research. For example, you can seek help from someone who has researched a certain topic.However, if you cannot find any specific person who can help you, you can ask for help from friends. They might be able to give you some help in research paper writing. What's more, this will make you know that you are not alone in your quest to be a great researcher.
Friday, June 26, 2020
Cheating to get into College
Cheating to get into College Bribes and forgeries involving famous actresses, high-powered business executives, and a Stanford sailing coachââ¬âthese sound like the ingredients for a tantalizing E! True Hollywood Story. Yet, strangely, we are merely referencing the dayââ¬â¢s higher education headlines which contained one of the most publicized college admissions scandals in recent memory. In this article, we will touch on the scandal itself, however, our primary intent is to explore broader implications for the world of higher education admissions in the wake of these bombshell reports.The scandal in a nutshellOn March 12, 2019, Federal prosecutors charged 50 individuals, including 33 wealthy parents of college-bound teens with committing an assortment of criminal acts, all in the name of getting their children accepted into elite colleges. The accused individuals, which include Hollywood stars and business leaders, hired an educational consultant named William Rick Singer who, using a network of corrupt athletic coaches, college administrators, and SAT proctors, facilitated bribes and orchestrated illegal activity which resulted in under-qualified applicants receiving acceptances from some of the top institutions in the country. Among the highlights of the multifaceted chicanery on display include:Forgeries that included photo shopping clientsââ¬â¢ faces on images of real high school athletes to procure admissions through the athletics department.Bribing college coaches and athletic directors with large sums of cash. One student who never played soccer suddenly became a Yale soccer recruit for a cost of 1.2 million dollars.Paying SAT proctors to give students answers and/or make corrections to their exams to ensure a particular predetermined score.Obtaining a false learning disability diagnosis to gain extended time and access to cheating proctors.The schools involved in this scandal are Yale, Stanford, Georgetown, the University of Southern California, Wake Forest, UCLA, and th e University of Texas. You can read more of the seedy specifics just about anywhere on the web, but we want to provide our readers with some expert analysis from those who study the world of higher education admissions on what this sordid affair could mean moving forward.Is attending an elite college really worth a seven-figure bribe? If we take a moment to consider this entire scandal through the ââ¬Å"alien lands on Earth and tries to figure out why humans act as they doâ⬠lens, youââ¬â¢d have to figure that the extraterrestrial visitors might first ask, ââ¬Å"Why would successful people commit felonies and spend obscene amounts of money to get into a particular college when there are literally thousands of other reputable schools for their children to attend?â⬠According to Dr. James Hearn, a professor in the University of Georgiaââ¬â¢s Institute of Higher Education, despite the rarity of an event like this, the ââ¬Å"hotly contested, measurement-orientedà com petition for admission into highly selective institutions creates fertile ground for cheating.â⬠Past academic research, such as the work of Dale and Krueger, has debunked the notion that attending an elite school is necessary for future success, but this hasnââ¬â¢t stopped parents from believing that their son or daughterââ¬â¢s admission into an Ivy League school is a matter of life and death. Hearn says that ââ¬Å"the marginal economic and professionalà payoff of attending an ââ¬Ëeliteââ¬â¢ institution, as opposed to attendingà aà less selective institution,à is much smaller than most people assumeâ⬠and that students actually ââ¬Å"grow and succeed best when they find a good institutionalà fit.â⬠Dr. Hearnââ¬â¢s message is certainly one that is near and dear to our hearts here at College Transitions and also one of the themes of our critically-acclaimed book,à The Enlightened College Applicant: A New Approach to the Search and Admissions Process.Whatââ¬â¢s the difference between this and buying your way in through a donation?Clearly, from a purely legal perspective, one way of ââ¬Å"buying your way into a universityâ⬠is legal while the methods used by the 50 indicted individuals were felonious acts. Yet, an examination of this question from more of an ethical/moral perspective is quite a bit murkier and worthy of discourse.What does this say about the meritocratic status of elite college admissions in general when Ivy and Ivy-equivalent colleges already grant a significant advantage to legacy students, those whose parents or other family members have attended a given school. Studies have found that legacies are 45% more likely to gain acceptance into top institutions and is equivalent to a 160 point gain on the SATs. Famously, Jared Kushnerââ¬â¢s father made a timely donation of $2.5 million to Harvard University in 1998, months before his son was offered admission despite what were reported to be well below-average academic bona fides.Part of the fallout of this scandal may be a public reexamination and discussion of legacy admissions policies and role of money exchanges (even legal ones) in the admissions process.Will we see increased oversight of athletic departments at elite schools?A Stanford rowing coach and the athletic director of USC were among the prominent players in this story, which raises the questionââ¬âdo athletic departments need to be watched more closely? Dr. Welch Suggs, a sportswriter and an associate professor at theà Gradyà College of Journalism and Mass Communicationà atà the University of Georgia, believes that overall, ââ¬Å"coaches are often the best admissions representatives a college could haveâ⬠as they ââ¬Å"get to know way more about the lives and personalities of the students theyââ¬â¢re recruiting than a regional rep could hope to do.â⬠Acknowledging that there were clearly a few bad apples, Suggs believes that the vas t majority of coaches remain trustworthy but does suggest that additional documentation of a studentââ¬â¢s actual athletic progress may need to take the place of lists of awards/distinctions which could easily be faked.How might this scandal impact admission policies at selective/elite colleges?à Lori Laughlin, aka Rebecca Donaldson-Katsopolis, and former Desperate Housewife, Felicity Huffman, may have stolen the headlines, but the more lasting and insidious aspects of this whole sordid affair is direct impact it could have on future college applicants.Dr. Suggs worries that schools may ââ¬Å"make applications harder by requiring applicants to provide documentation of all the things they put within their activities. Additionally, they may ââ¬Å"become more suspicious of requests for accommodations for learning disabilities, which is going to be a real burden for those with actual learning challenges.â⬠Dr. Noble Jones, the 2019 winner of the American Education Research As sociationââ¬â¢s Outstanding Dissertation Award, highlighted the fact that ââ¬Å"admissions officers strive to make fully-informed decisions, but in reality they dont have the time, energy, or resources to fully inform themselves of every single applicants contextual background.â⬠Rather, admissions officers are ââ¬Å"dependent on data as provided by other stakeholdersâ⬠and their decisions ââ¬Å"can only be as good as the information that is available to them.â⬠Jones expects the fallout for students to potentially include ââ¬Å"longer lines, deeper applicant pools, more scrutiny, (and) enhanced bureaucratic procedures.â⬠Will there be changes to SAT/ACT procedures?Most assuredly, College Board as well as ACT public relations officials are formulating their response as we write. As Dr. Jones told us, it is now clear that ââ¬Å"weve all placed undue faith in the sanctity of standardized testingâ⬠and changes will undoubtedly be on the horizon. This cou ld include both increased proof of identity required on the part of test-takers and additional oversight of on-site proctors who clearly had too much free reign.A Statement from College Transitions about Ethics in Admissions Consulting Without question, the horrific and criminal actions of Mr. Singer do not in any way represent the field of private admissions consulting. Reputable and honest firms like College Transitions never deviate from the ethical standards set forth by organizations like the National Association for College Admission Counseling and the Independent Educational Consultants Association, of which we are members. Nationwide, 99.9% of parents who work with a private counselor realize that they are in no way ââ¬Å"buyingâ⬠admission for their child but are rather hiring an expert to assist their student in identifying ââ¬Å"good fitâ⬠colleges and then striving to put forth an application that represents their true best self. Any firm that ââ¬Å"guarante esâ⬠admission such as Mr. Singerââ¬â¢s can only offer such promises if they engaged in unethical conduct.
Monday, May 25, 2020
Personal Statement on Statement of Purpose for MBA Marketing
Abstract Marketing has become a key issue in the 21st century because of new developments and advancements taking place in the modern society. The consumers and marketers have are progressing and continuing to be diverse and complex. The old traditional marketing techniques are inefficient and are unable to satisfy the requirements of these individuals in the business world. Factors that have contributed to the decline in basic marketing strategies include development of new technology and cultural changes that have generated a disjointed market. My interest in the business field began when I was nine years old. During this time, I started to be involved in the real estate business my father owned at the time. Though working for my father, I learnt that being wealthy does not necessarily imply that a person will be an excellent businessperson. Basic knowledge of how certain things in the marketing world work are a vital component in the business world. Some of the things that attract me to this business field are the levels of creativity that is involved, and the dynamic atmosphere through which new ideas and challenges are experienced. My best skills include building and fostering new groups of people, leading teams, listening and critical analysis of problems. My prior education, in a Masters degree Business Administration, has provided me with an articulate standpoint on what interests me most in the business field. While attending the lectures, a number of classes and lectures focused on the various ways companies and large business entities are incorporating new marketing techniques to promote their products. These helped develop a creative perspective in terms of developing new marketing strategies that various organizations can apply in order to compete in the highly competitive world of business in the 21st century (Keillor, 2007). Areas of interest that I plan on doing further research that are associated with marketing include leadership, decision making, communications in marketing, brand management, promotions and prejudice. My decision to apply to this graduate school is based on the belief that this program provides the finest quality and skills necessary to prepare one for advancement in a career, in marketing strategy researc h. I plan to expound on knowledge I gained in my thesis and how it may be used by aspiring future organizations in marketing. To gain experience in the marketing and business world I have managed to work several different jobs both fulltime and part time. I have held three part-time jobs and four fulltime ones. Exposure to these different working environments has further developed my business skills. Additionally, I have been able to motivate myself to become a better businessperson, as well as an individual. Marketing in the business world of today is becoming a prerequisite in modern applications and advancement, in the business field. As the world continues to become more of a global community, the international marketing becomes a key element in determining the successes and failures of these organizations. Since the field of marketing is currently underdeveloped and ignored, an educational opportunity in this graduate school would allow me to attain my goals of developing new and effective marketing strategies. This will result in better and efficient marketing strategies being employed in Saudi Arabia and further increase my knowledge in the marketing sector. At the University of Majmaah, I was the first individual to come up with the International relation and cooperation section in the University. My responsibility was to supervise the operations of International relations and cooperation. Through this section, I was able to develop mechanisms of cooperation between the university and its higher education counterparts outside Saudi Arabia. Further, I was able to make and stimulate agreements of international cooperation within all academic aspects. Consequently, the international cooperation fostered patriotism by encouraging exchange of information, academic expertise and experiences for purposes of bettering and serving Saudi Arabia. Moreover, developing the international relation and cooperation at the University, assisted the university to acquire membership in related regional and international organizations. My educational background provides a strong foundation in the business and communication field.à I have a Bachelorââ¬â¢s degree in English language in which I scored a GPA of 3.53 out of 5. Additionally, I pursued a Masters in Business Administration scoring a GPA of 4.67out of 5.à I have served in positions that required leadership and other essential skills in the business field. As I currently lecture at the University of Majmaah, knowledge acquired in the graduate school will assist me in passing on vital marketing knowledge to my students. Apart from being a lecturer, I am the founder and chief executive officer for Wady Info Company, which specializes in IT business solutions. It offers services in research and development, analysis and innovation, consulting services and technical support. I have also served in the capacity of a senior marketing researcher for the Saudi Commission for Tourism and Antiquities. My responsibilities as the senior marketing researcher involved planning and implementing marketing strategies and ensuring that daily business activities were carried out without interruptions. I developed my analytical skills as a project manager for the Qassim information system by designing an advanced system for gathering the economic aspects of the Qassim province. I have been involved in several committees as a member. These include the Tourism Development Committee in Qassim province, Preparation Committee for National Day in Qassim Province, Preparation Committee for the Province Festivals and Preparation Committee for Developing Marketing and Communication tools in Majmaah University. In addition, I volunteered in the organization of the traffic system at Burayadah City festivals and shared my knowledge and experience in social gatherings. In the past, the centre of marketing has been on developing and fostering relationships with customers. New strategies are being sought to achieve the overall objective of marketing, which has always been to build stronger relationships with customers. As companies seek to incorporate social media marketing, they need to be aware that use of social media without an effective marketing strategy market cannot be of benefit to them. In addition, some companies are reluctant to make use of social media marketing as they are deeply rooted in the traditional marketing strategies. All what these companies need is the right approaches towards social media marketing so as they may realise profits. Companies respond to the changing marketing decisions by focusing on customers relationships. In addition, because of the dynamic customer markets, companies are forced to look for alternative ways that will increase customer loyalty in certain products. Furthermore, both new and old companies will have to align their customer management techniques because of the complex nature of the business processes. After finishing my graduate marketing studies, I plan to apply the new approaches and strategies of marketing that I will have learnt to expand business opportunities for small and medium sized enterprises within Saudi Arabia and in Middle East. In addition, the information I will acquire in the course of the program will assist me to develop and advise businesses on ways to incorporate the modern technologies that are being used in marketing and promotions of organizations (Keillor, 2007). Furthermore, understanding the role played by social marketing will assist in penetrating additional markets and in the process expand the businesses (Andreasen, 2006). Bibliography Andreasen, A., 2006. Social Marketing in the 21st Century. California: SAGE. Keillor, B.D., 2007. Marketing in the 21st Century. Westport: Greenwood Publishing Group.
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